Digital Marketing 101: What We Teach & How Google Helps You Get Ready

| By Hub.goglowonline.com | Tue Aug 19 2025 | 2 Views | Category Tech | 8 Comments | |

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Digital marketing has become one of the most important skills for businesses and individuals who want to succeed in today’s digital world. At Goglow Hub, we make it simple: we break down the core areas of digital marketing, teach you how to use them step by step, and show you how Google tools can prepare you for real opportunities.

Whether you’re a small business owner, a student, or someone looking to start a new career, our Digital Marketing 101 training equips you with both knowledge and practice.

🔑 What We Teach in Digital Marketing 101

1. Introduction to Digital Marketing

What digital marketing is and why it matters.

The difference between traditional marketing and online marketing.

2. Search Engine Optimization (SEO)

How to rank higher on Google search.

Keywords, content writing, and backlinks.

3. Search Engine Marketing (SEM)

Running ads on Google to reach the right audience.

Understanding pay-per-click (PPC) and budgeting.

4. Content Marketing

Creating posts, videos, and blogs that attract and engage people.

Storytelling that sells.

5. Social Media Marketing

Using Facebook, Instagram, TikTok, and LinkedIn to build a brand.

Tips for growing followers and running effective ads.

6. Email Marketing

Building a mailing list.

Writing emails that people open and click.

7. Analytics & Measurement

Tracking results with Google Analytics.

Knowing what works and what to improve.

 How Google Helps You Get Ready

Google isn’t just a search engine—it’s also a learning and working platform. Here’s how it supports your digital marketing journey:

Google Digital Garage – Free beginner-friendly courses on digital skills.

Google Analytics – Teaches you how to track website visitors and make smart decisions.

Google Ads – Helps you practice setting up real ad campaigns.

Google My Business – A free tool to put your business on the map and appear in local searches.

At Goglow Hub, we don’t just teach the theory—we guide you through hands-on use of these Google tools, so by the end of the training, you’ll feel confident to apply them in real life.

 Why This Matters

Businesses today hire people who can get results online.

With the right skills, you can start your own digital business or work remotely with global companies.

Google’s free tools combined with our structured training make you job-ready and business-ready.

 Final Word

Digital Marketing 101 is your first step into a fast-growing career path. At Goglow Hub, we make sure you don’t just learn—you practice, apply, and grow. And with Google supporting your learning journey, you’re never left behind.

👉 Ready to start? Join our next batch at Goglow Hub and let’s make you digital-ready!